By Alexandra Marinelli and Jeremy Vincent – Tackk

Vine is a cutting edge new iPhone/iPad/iPod Touch application that will revolutionize marketing and communication for brands. Vine is a mobile service that lets you create and share short looping videos. Although there are a variety of other apps circulating with the same objectives, Vine has been able to attain a competitive advantage by being purchased by Twitter. Being owned by a major company in the social media industry will enhance Vine’s brand name. There has yet to be a definitive number of users to date; however, Vine is currently ranked number 13 on the iTunes App store. When asked why he purchased Vince, Twitter CEO answered “It’s the next big thing”.

Vine allows its users to share moments in unique ways while maintaining a very simple interface. Vine is similar to many other social media applications such as Instagram, Facebook and Twitter which all allow users to post personal experiences of their life. However, Vine has taken a different approach which allows its users to take videos of their surroundings. This application is an emerging communication tool as it allows users to capture an entire dynamic situation, rather than just a moment. What is advantageous about this application is that it allows users to capture life in motion. It enables users to share moments of their life in a definitive way whereas images could be left to interpretation.

Although it is fairly evident, marketing and communications is going visual. With a large emphasis on Pinterest and Facebook, Vine is even more cutting edge as it allows brands to showcase their products and services in video form.

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