DIGITALIZATION OF THE SHOP
At the Mobile World Congress in Barcelona we introduced the latest in technology applied to the packaging. Using a free augmented reality app, the user receives information about the product and can interact with it, without even removing it from the packaging.
A revolution in our sector. Users are becoming more and more accustomed to the “on-line” world and expect a similar experience in the physical shop to that obtained via internet. Ideus has managed to combine the online and offline experiences by means of a revolutionary App and packaging.