Making of: video of the Ideus brand


Making of: video of the Ideus brand
This is how the video of the Ideus brand was made. Enjoy the best scenes from the filming with the ‘making of’ and follow a great story to discover how technology forms part of our daily life.

The story:

Meet our stars: a young couple looking forward to seeing each other. The setting: the boy receives a WhatsApp on his phone from his girlfriend and they arrange to meet at the Guggenheim in Bilbao later on. From now on, two parallel journeys start to take place, with the aim of getting to the date as soon as possible.

Like all young people, our stars are connected and linked via mobile all the time. But, in order for the connection to be perfect and the journey to be as fast, comfortable and entertaining as possible, they find themselves in a number of different situations in which they need different Ideus products.

A story for happy mobiles with a happy ending.

The recording:

Most of the scenes were recorded outside at traditional landmarks of Bilbao and the surrounding area, including the Vizcaya Suspension Bridge –Heritage of Mankind– and the Guggenheim museum.

For the images of interiors we visited the large shopping centres and recorded real self-service shop shelves, showing how the concept of shopping is going to change thanks to Ideus AR.


Behind every publicity spot, there is a lot of work and many people involved, without whom it would not be possible. In our case, the promotional video for the Ideus brand was made by the producer, Ikaika Media. We would like to thank Raúl and Alexfor all their work and commitment to the product. And to the main characters in the story, Aitor and Patricia, for conveying their magic, thank you for conveying so much positive energy: you are amazing.

A collection of the best images from the recording is given here.

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